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Case Study: NFL UK

  • Sports & Leisure

A Winning Combination for NFL UK

NFL UK is responsible for managing the National Football League’s business in the United Kingdom and overseeing the development of professional American football in the UK. Its role includes building the NFL’s fan base, developing relationships within the sporting, governmental and commercial communities and promoting the NFL games that are held at Wembley Stadium.


Belmont Press has been working with the team at NFL UK for several years on projects such as promotional packs for schools, posters, brochures, postcards and leaflets.


  • Value for money

  • Helpful advice

  • Met tight deadlines

Value for Money

Sophie Booth, Events Coordinator and Office Administrator at NFL UK, explains why she keeps coming back to Belmont Press for print: “It’s a combination of the right price and excellent customer service. We put all of our print work out to quote and Belmont Press usually comes up with the best price. I need a printer that I can rely on, and our Account Executive at Belmont Press is very good. He works tirelessly to ensure that everything goes to plan, and he will always suggest how something could look better, or be more economical, or both.”


Helpful advice

An example of this attention to detail is a recent print project that was specified on a very textured stock, similar to a box board. Although it would have looked very good, it needed to have a QR code printed on it and our Account Executive was concerned that it would not scan properly. He arranged a test print, confirmed the problem and recommended an alternative stock.


Tight Deadlines

Some projects are complicated by the need to have British and American versions which are slightly different, with the content provided by the team in the NFL Office in New York. They may also specify a particular paper stock. Sophie added: “We’re often up against tight deadlines with unusual requests, and everything has to be signed off by the New York team. Fortunately, Belmont Press is very accommodating. We recently had 10,000 brochures printed with two versions of 12 and 16 pages. They were produced in one week, including sourcing the paper stock. We receive great service with excellent value for money from Belmont Press, so I keep going back to them.”


If you demand quality, service and added value from your print supplier, contact us on 01604 596500 or email


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